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Module 5

Module 5: Google Adwords

Introduction To Google Adwords

Google Adwords is the largest PPC network online. Google
controls about 64% of the search market so you can reach a
large audience with your PPC ads. This video will take you
through a quick walk-thru of setting up a campaign on Google
Adwords.

Download
The Video

Understanding The Google Quality Score

The position that your ad gets placed on the Google search
network is made up of your bid price and your keyword quality
score. Your keword quality score is made up of a number of
factors that are explained in this video. By understanding
these factors, you can dramatically increase the position of
your ad and pay less per click.

Download The
Video

Boosting Your Quality Score Naturally

In competitive markets, it can be difficult to get your ad
positioned on the first page. In this short video I show you
how to get a high click-thru rate with your keywords and build
a good keyword history for each keyword that you bid on.

Download
The Video

Google Adwords Content Network

The Google Content network is the largest self-serve media
buying platform in the world. In some markets you can reach
800 times more people on the Google content network as
compared to the search network.

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The Video

Google Adwords Placement Targeting

Using the placement network allows you to basically do
media buys on the largest media buying platform online.
Placement targeting on Google Adwords allows you to target
specific web sites and individual web pages with your ads
allowing you better click-thru rates and conversions.

Download
The Video

When Your Adwords Account Gets Banned

Getting your Adwords account can be a tramatic experience
especially when you have done nothing wrong. In this video, I
show how you can get a brand new Adwords account up and
running in just a few hours.

Download
The
Video

Module
5 Resources

Module 5 PDF Manual (Coming Soon)
Action
Plan For Module 5

Google Adwords
Google Adwords Blog

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