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Module 3

Module
3: Keyword Research

Introduction To Keyword Research

I consider this module to be the most important module out
of the entire course. The reason for this is because nothing
happens without bidding on keywords on the pay per click
search engines. The key takeaway is that in order to generate
a significant amount of traffic, you need to be bidding on
thousands of targeted keywords per campaign to see significant
traffic. This module will show you how to build large keyword
lists.

Download
The Video

Building Your Keyword Seed List

When you initially start creating your keyword list, the
first thing you are going to do is write down as many relevant
keywords that you can think of for the offer that you are
promoting. In this video tutorial, I will show you a few
resources that you can tap into in order to build on your
initial seed keyword list.

Download
The Video

Misspelled Keywords Technique

Statistics indicate that almost 20% of all search queries
made on major search engines are misspelled. This presents a
huge opportunity for PPC marketers to get cheap and laser
targeted traffic by bidding on misspelled keyword variations.
Instead of battling other advertisers for $5 clicks, you can
get the exact targeted traffic by bidding on misspelled
variation of a keyword and pay only a fraction of the cost per
click.

Download
The Video

Domain Bidding Technique

I have probably generated over $500,000 in affiliate
commissions alone using this particular technique. This
technique revolves around bidding on domain names and domain
variations because surfers have a tendancy to type in domain
names in the search field rather than the location bar. This
can result in thousands of targeted prospects if you are
promoting something that is related to the theme of the
domain.

Download
The Video

Geo Bidding Technique

By geographically targeting your keywords, you can use
expansion lists to build huge keyword lists that convert. I
have included a number of expansion lists in the resources
section of this module that you can download and use to blow
up your keyword lists.

Download
The Video

Long Tail Keywords

Long tail keywords are keyword phrases that are generally
four keywords or more. Although the search volume for these
keywords are low, they convert the best because they are very
specific. They key is to bid on thousands of long tail
keywords in order to get a mountain of great converting
traffic.

Download The
Video

Trademark Bidding

Bidding on trademark terms can bring in a lot of targeted
traffic. Contrary to popular belief, it is not trademark
infringment to bid on trademark terms. You just can't include
the trademark term in your ad copy or landing pages. Many
people search under trademark terms and this can result in a
wave of traffic to your web site in a short period of
time.

Download The
Video

Free
Keyword Research Tools

Google Keyword Suggestion
Tool

This is the best keyword tool online since
Google probably has the most data by keyword for days, weeks,
months and years. You can quickly build targeted keyword lists
in the thousands effortlessly using this free tool. This
should be your number one tool for keyword research.

Download The
Video

Keyword Discovery

The free version of Keyword Discovery
allows you to pull thousands of targeted keywords in just a
few minutes. Unfortunately I could not see an export feature,
but you can easily copy and paste the keywords results into a
text file or Excel.

Download
The Video

Wordpot

The free version fo Wordpot allows you to
see daily search volumes by keyword and you can easily cut and
paste the keyword results generated.

Download The
Video

SEO Book Keyword Tool

SEO Book keyword suggestion tool is a free
tool that pulls its keyword results from WordTracker (a paid
service). You have to create a free account before you can
start puling their keyword results and they have a nice
feature that allows you to export the keyword results in CSV
delimited format so that you can quickly download and upload
to your PPC campaigns.

Download The
Video

Paid Keyword Tools

Keyword Elite

Keyword Elite is one of the most powerful desktop keyword
research tools available. It is more than just a keyword tool
as it has six other additional features including a spy tool
component. You can start generating thousands of targeted
keywords in a short period of time with this tool.

Download
The Video

Keyword Research Pro

Keyword Research Pro taps into sources such as YouTube and
7Search for targeted keywords, which other keyword tools
don't. You can quickly generate massive keyword lists and I
really like their "keyword clean up" feature that allows you
to quickly eliminate non-targeted keywords.

Download
The Video

Traffic Travis Pro

This is a great tool created by a company owned by my good
friend Mark Ling. This tool quickly gathers keywords from
multiple keyword databases, which you can easily export into a
csv file and then upload to your PPC campaigns. There is a
link in the resources section of this module where you can
download an older version for free.

Download
The Video

SpyFu

SpyFu has years and years of keyword and advertiser data
that you can tap into to build huge profitable keyword lists.
They not only track keywords, but they actually track domains
so you can easily swipe your competitors keywords lists with
just a click of a button.

Download
The Video

KeywordSpy

KeywordSpy is a similar tool to SpyFu. They actually offer
a free trial that you can take to see if you like this tool
better than SpyFu. I don't think you need to have both.

Download
The Video

Module 3 Resources

Module 3 PDF Manual (Coming Soon)
Action
Plan For Module 3

Google
Keyword Suggestion Tool
Keyword Discovery
Wordpot
SEO Book
Keyword Tool
Keyword
Elite
Keyword
Research Pro
Traffic
Travis Pro
SpyFu
KeywordSpy

Speed
PPC

Expansion Lists

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